![]() ![]() What’s more, this sale could also be the last time that the Steam Deck joins in a Steam sale, at least for a very long time. That ends today, as the Steam Spring Sale has launched with the first official Steam Deck savings - a 10% cut across the range - alongside the more expected dealsplosion of discounted games. The old way to do sales isn't done anymore because it's not effective in this day and age.Dodgy reseller listings aside, the Steam Deck has spent its entire life thus far without even a temporary price drop. Some games no longer sell 75% off, but reduce their base price and put a 50% off discount, which puts the game at the same price range as before, but without an outrageous 'DIRT CHEAP' tag on it, maintaining the perception of value (Thing that got very damaged due to the older Steam sales discounts). And pricing, many old 'good deals' are still there but with a different shape. Customers behaviour also shaped the way publishers now approach to sales. Visibility shifted channels and now publishers can make themselves known through Youtube or Twitch without deeply discounting their game at a store. Steam isn't the only digital store anymore You can be on the front page somewhere any day of the year. Originally posted by sfnhltb:I would say it is more of an industry adaptation to online sales over time People do not realise how the deep discounts during sales were in reality a race to the bottom of devs trying to get some juicy storefront space during the Steam Sales.īeing on the frontpage of the 'ONLY' digital store at the moment was meant a lot in regards obtaining visibility and sales.īut as the song plays 'Times are a-changin' With online sales the curve is less steep and games can keep selling noticeable amounts for years afterwards, so it becomes more common to discount step by step over the course of several years from release to encourage more people to buy at the intermediate discount levels, with the additional effect that it makes such purchases seem more worthwhile - as opposed to the situation when Steam was new where waiting even a couple of months from release would usually see the price be a small fraction of the release price during sales, even for popular titles, so it wasn't like you had to have more than a small amount of patience to pay far less for the same game. I would say it is more of an industry adaptation to online sales over time - when Steam first became popular, publishers were still in the bricks and mortar retail mode of expecting a games sales to drop off massively after a couple of months, and the only way to get it on shelves after that was discounting it heavily, because shelf space is limited so retailers would need much more enticement to continue stocking your game, especially once it is out of the top 40 (or whatever). What used to be still lingers in the mind, but there is no going back as the whole concept of digital gaming has led to irreversible changes in both the industry and with gamers themselves who are willing to throw money at their hobby. ![]() It's hard for some people who have been with Steam since its early days to accept this transition. Somewhere along the way when Steam no longer had to worry about attracting customers through pricing, they "switched sides" from being customer oriented to industry oriented. ![]() Over time, Steam started to become a bit of an outsider with publishers and developers because of the deep discounts. This reputation sticks with them even though those days are long gone and Steam doesn't have to put any effort into the sales anymore. Originally posted by SPG:When Steam and digital gaming were relatively young, Steam used to work really hard with the publishers to get good discounts for their growing customer base. ![]()
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